This definition appears somewhat frequently
See other definitions of MAC
Samples in periodicals archive:
It’s easy to paint the U. S. media consumer with a broad brush. We know they enjoy hours of video content each day, but all the while more entertainment choices are seeping in—over the top, under the bottom and, really, from either side.
Media organisations must adapt to cater for a generation of internet consumers who expect 'instant gratification and quick fixes'